My little media

There are two types of blogs: personal and for the people. At first, the monetization is not needed, and the public does not need. I'm sure there are many people who have enough self- sling ink thoughts in a public magazine. And for socializing, they go to classmates and to the forums.

But we are not with you. We know that sooner or later, our blog will become popular, every post will get dozens ( even hundreds of comments), the number of subscribers exceeds the imaginable limits, and advertisers will tear the vest to place your advertisement you. In this case you should change the orientation of the. Your blog is no longer a personal diary, even if you 're writing there, as is emptied in the morning. Now it is a small media.

The media has its own laws. And all of these laws work in the blogosphere. All - everything, do not hesitate.

There are blogs, magazines, blogs, diaries, newspapers and blogs. Choose your type! . When you find a board - to write a blog on a regular basis, this means that you must adhere to a certain rhythm. After all, you will be uncomfortable if your favorite magazine to miss mesyatsok because editors spree.

The journal takes the reader behind the gills analytics - news once a month no interest, leave current news papers. The deeper and more sophisticated it in a magazine article blog, the higher its quality. If you are finished with malovnyatnoy unsubscribing - better to migrate to the newspaper. Magazines best to stick to one subject - with a frequency of articles smear does not make sense: the old will lose the audience on a particular subject kupivshuyusya.

Weekly - a more flexible format. The weekly events of the week you can mix and analytical articles. You do not forgive the fact that - you will have to wait a little bit of yellow to gossip.

The newspaper - the most difficult format, but the most demanded. The newspaper - this is what you read with a cup of coffee. The newspaper - a paper for every taste. The newspaper can be varied subject matter and flirt with the reader. The paper forms the tastes of the reader. The magazine is a weekly and can only like it or not.

And now look at these media in terms of target audience and advertiser.

Readership Theme (if the magazine is designed in the same topic ). But the magazine and the reader is generally well versed in the topic. Grandma off the bench will not be buying Forbes, but well versed in the blond that is advertised in Cosmopolitan. And the banner module in a magazine - a symbol rather than advertising, brand zastolblennoe place without the slightest hope of a reaction. Why BMW car owner ads in the magazine? . Impact force of the magazine - analyst. Two paragraphs in the article may give the advertiser more than a month placement module. If I had a blog -magazine, I would have to each month's article the rounds of potential advertisers with a proposal to place a comment for the money. It is strange that no one does, preferring to put advertising on the spontaneous Blogun.

Weekly - a more complex format for the advertisers, because active audience he is not as wide as in the newspaper to get an immediate effect. But not as thematically, to hope for a return, as from the magazine. On the other hand, the article in the weekly reading any. He is expected to article. He is expected to diversity, including in advertising. So the more varied from article to article to be advertising - the better. This guards, and the rotation of banners. You can do and be included in the articles and paid articles - the reader will eat all. The return is low, but the price is acceptable. Perhaps this is the reason that the greatest advertising resources are now concentrated in niche weeklies. It is inexpensive, there is a feeling of a large audience (by subscribers ), the effect is noticeable and measurable.

Newspapers because of its advertisers have blurred almost uncalled for today. Benefit placement in the newspaper only understand the media themselves - m. e. other bloggers, trying to get into the guards, in review, in an interview. The paper gives a real traffic. The newspaper has an active audience. But here's the correct position the audience to a specific product can not every edition. The reader of the newspaper is waiting for the truth. And the attempt to sell a sugary paid up the post immediately determined, even hamster, not to mention really interested audience. It should be easily recognized: the now well through the blog are able to sell the newspaper only a few.

The newspaper is also good and the constant influx of newcomers. You can almost accurately say that the influx of fresh blood in the newspaper of 40-60 % against 10-15% for a blog -magazine. Beginners - this is money. All that is bought in the world, 90% is bought by beginners. For a sample to work, to test for the collection - but novices (for a given product). And if you can not be bought and distributed ( registration affiliate, flyers, bonuses, samples ) - then success is guaranteed only. In a newspaper having a good fast action - the inertia of the article ( the discrepancy among readers ) in the newspaper for 2-3 days, against nearly a month in the journal. But an analyst for the newspaper - unformat. Analytics - a dish that should be served cold. Of course, part of the audience comes to the meaning of article, but most will miss it (and a sponsored link ). And then comes to the rescue and the format of the weekly sidebar. Derive analytical articles in a separate label, the label anchoring in the sidebar, some articles in the same rotiruem.

The main reason for failure of bloggers to build the popularity of his blog - an inability to keep the format of. Over jumping to the weekly newspaper of the back and killed a lot of blogs. Trying to do an article for the weekly, and publish in the journal called for exclusion of thousands of screens like priniknuvshim readers. Chosen format - keep it! . Keep! .

To found an article convexity, consider a couple of examples. There are a couple blozhekov, for whom I have been observing, and both can not be certain preodelet bar - like high jumpers who scored good acceleration, but before a jump stop at the barrier and jog pass by. The reason - inconsistency format.

The first of these -. diary Heromanta. Good blozhek, man writes everything himself, often correctly, not without a spark of Our Lady. The chosen format: Newspaper. Making an analysis of the first page: I, again, I, Myself, I also. One post is knocked out of the canvas (about easy money ) and he ( the only one on a page) has 4 comments. Summary: govnodnyavochka, news stations do not. How to fix: the ratio govnodnyavochek bring up to 20-30 % of the total number of problem posts ( which serves the author's opinion on any issue) - 15-20 %, their own experience on the subject of the blog - even 10-20%. The balance to finish off guest posts, interviews and analysis. All this will increase the recurrence of readers during the week, which will lead to an increase in daily attendance, which, according to the treatment in ICQ, author of the blog and eager.

The second patient - a diary gendira Murmansk Komsomol and just a good man. Dima aka Pantin Setty. I have no idea why iSett, but it is a subject of the article is irrelevant. Dima stood in the format of the weekly. Dima - professional smishnik, but that's blogging it is difficult for. It seems sturdy and articles flashing, and writes intelligently and in the case, but the blog is growing with such a creaking, that was terrible. The reason for this unformat. Article, if come Dima, the analytical so that the reader through them weekly to wade. And apparently, it 's an audience for these articles - stands at the door, but then so should govnopost that although simple, though fall. And if you drink hot tea, lemonade is cold - your teeth will fall out. Recipe: reduce the complexity of the submission of articles to increase the quality of individual articles. It would be problematic to cut paper. One of the most common mistakes bloggers is that they put the issue on the same topic when the article about the other. The question should be born in the first sentence ( ...

Successful formats? . Andrew Troy. He has a weekly format, each article - a problem. Each article puts brains cancer. And like water, water, and the reader soon begins to something in the end to try to prove to Andrew. Or gratefully accept.

Another good example -. The virtual laboratory. There is also a weekly. Fidelity format earned him many admirers and transparent audience for advertisers.

Write blogs, looking for its own format, invent unusual advertising moves. Every blog has its audience, our advertisers, niche - including your little media. Good luck!.

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